MoveOn.org, the citizens' power
Published By: info@eapc2011.eu. 05/17/2011
MoveOn.org is the citizens' platform which helped Barack Obama win the primaries elections in 2008, and already has five million members. Through an online strategy, has managed to mobilize a large number of American in the political struggle to put progressive candidates in theCongress and the White House.
In 2008, MoveOn.org and Fenton, a specialized in election campaigns company, collaborated with Obama's team to get the victory and, after that, launched the largest volunteers' mobilization to help the senator to be nominated by the Democratic Party and became U.S. president.
To maintain and increase the leader's popularity and deal with the attacks he could receive, the two organizations designed a strategic communications campaign based on mobilizing the base of MoveOn.org (through internal communication), solid relationships with media (through meetings with key journalists), generating news from advertising, and quick response to counteract possible attacks and update the campaign's content. As Barack Obama said, "real change does not come from the top down but from bottom up".
Felipe Benítez is the Account Director for Latin America in Fenton, the company which helped MoveOn.org to be successful, and will share in the 16th EAPC Summit in his paper "The future of internet: trends, tools and new players in political communication" his experience and knowledge in this field.
If you want to listen to him and other political communication internationally recognized experts, register now the EAPC2011.
