Published By: info@eapc2011.eu. 06/20/2011
The 16th EAPC Conference (European Association of Political Consultants) joined between 2nd and 4th June in Madrid 27 speakers and 125 attendees from 25 different nationalities, mostly European, to make the Spanish city the European capital of political consulting along three intense and fruitful days.
The meeting brought together leading experts in the field of political communication around the world, including advisors and strategists of leaders such as Barack Obama, David Cameron, George W. Bush, John McCain, Tony Blair, Romano Prodi or Arnold Schwarzenegger.
The 3rd and 4th June focused on the analysis of how communication is changing governments, political parties and leaders through the development of social media and the exposure of successful case studies that have based their strategy on the usage of the Internet. Among the speakers were Matthew Dowd, Joe Trippi, Michael Dolley, James Aldrete, Cesar Martinez or Daniel Ureña.
On the other hand, on June the 2nd was held the Master Class, which was focused on the use that Spanish politicians make of the Internet and social media from the perspective of consultants in corporate communication and online media experts both on social networking and the media fields.
Daniel Ureña, Managing Director of MAS Consulting Spain, organizer company of the event, said that "it has been a very enriching event thanks to the variety of topics and the presence of such distinguished speakers who offered the attendees practical and intelligent speeches, demonstrating the power of the Internet in political campaigns and the tools and excellent results which it can bring to a successful communication strategy".
Here you can watch a video summary of the event and the images that illustrate three days of intense and very interesting presentations.
Published By: info@eapc2011.eu. 05/26/2011
The 16th EAPC´s Conference will held its closure with a dinner at the most famous Flamenco Tablao restaurant on Saturday June the 4th by 19:00 hours.
The best Spanish cuisine ant the Flamenco art will be the main dishes of the dinner that will be held at the Café de Chinitas, located in a XVII Century palace at the Madrid city centre. The dinner will include a show with the best music and the most traditional flamenco dance.
If you want to come, all you must do is register to the Conference or the Master Class and check the “Gala dinner” box. If you are already registered and you didn´t sing for it, please send an e-mail to info@eapc2011.eu updating your registration and we´ll get in touch with you.
The price of the dinner with the show is 90€ per person, and there is no need of formal dressing.
Don´t miss the best singers, dancers and guitar players of the flamenco art, nor the splendid catering of the Chinitas Cafe. Register now on the 16º EAPC Conference.
Published By: info@eapc2011.eu. 05/23/2011
Four international experts in political communication have confirmed their participation as speakers in the 16th EAPC Conference, which will be held in Madrid from 2nd to 4th June. They are Ken Feltman, Gary Nordlinger, Bo Krogvig and Jan Juul Christensen.
Continue reading if you want to know their careers:
Ken Feltman
He is former president of International Association of Political Consultants (IAPC). He is currently the Chairman of Radnor Inc., Washington, D.C., which has affiliations with political and legislative firms in several countries. Radnor advises foreign corporations on U.S. political and legislative issues and assists U.S. businesses in coordinating business objectives with legislative and political activity. Radnor works with over 25 of the largest employers in the world. Before founding Radnor in 1985, Feltman directed lobbying and political activities for the National Association of Manufacturers. He ran successful campaigns at the Congressional level and was involved in fundraising and campaign administration for several Senate and House members, including Everett Dirksen, Dick Cheney and Donald Rumsfeld.
Gary Nordlinger
He is the president of Nordlinger Associates, which has provided political strategy, analysis and communication strategies for hundreds of public officials, associations, unions and corporations in 28 countries on six continents. He is an expert in the use of quantitative research for the winning design of communication strategies. He has been rated as one of the 4 best media consultants in the nation by Campaigns & Elections magazine and has won over 120 awards. Recognized expert in survey research, Nordlinger has been Sorensen Fellow of Political Leadership at University of Virginia (2004) and has also been adjunct professor at American University, George Mason University's Graduate School of Public Policy, George Washington and Florida International University. He founded the American Association of Political Consultants (ALACOP). And he has been Vice President of the American Association of Political Consultants (AAPC) and Director of the International Association of Political Consultants (IAPC).
Bo Krogvig
He served as director of information and campaigning in the Swedish Social Democratic party for 10 years from 1984 to 1994. Between 1994 and 1996, he was elected county council commissioner and served as a member of the government of the Stockholm province. Mr. Krogvig has served as political consultant in 36 countries on 5 continents. He has directly assisted more than twenty heads of state, prime ministers and leaders of opposition in strategy and communications. Between 1995 and 1997, he was the President of the International Association of Political Consultants (IAPC).
Jan Juul Christensen
He is today working as Managing Partner at the consultant company Rud Pedersen A/S. He has recently worked at KODA which is a Danish society that administers Danish and international copyrights for composers, songwriters and music publishers, when their musical works are performed in public. Before that Jan worked as a Senior Consultant at Radius Kommunikation and has worked with media and counselling for several years with particular emphasis on political relations. He worked as campaign manager to the former Prime Minister Poul Nyrup Rasmussen in connection with his election to the European Parliament in 2004, where Nyrup gained the highest number of personal votes for any Member of the European Parliament. He has in addition been employed as head of the Social Democratic Party’s press office from 2000 to 2003 and prior to that, worked as editor of public opinion at the newspaper ‘Dagbladet Aktuelt’. He has a Master of Social Science in Public Relations from the University of Roskilde in Denmark and is the co-author of the book "Back to freedom".
If you want to hear them and other renowned experts in political communication, register now in EAPC2011.
The ten best US electoral videos
Published By: info@eapc2011.eu. 05/19/2011
Lainformacion.com has published a piece on the best US electoral video's ranking of MAS Consulting.
See the top rated:
1. Daisy Spot: Lyndon B. Johnson (D), 1964
2. "Yes we can", Barack Obama (no oficial), 2004
3. "It´s morning in América", Ronald Reagan (R), 1984
4. "Jingle", John F. Kennedy (D) 1960
5. "Windsurfing", George W. Bush (R), 2004
6. McGovern Defense, Richard Nixon (R) 1972
7. "Revolving door", George H. Bush (R) 1988
8. "Read my lips", Bill Clinton (D), 1992
9. "Ike for president", Ike Eisenhower (R), 1952
10. "Laugher", Hubert Humphrey (D), 1968
MoveOn.org, the citizens' power
Published By: info@eapc2011.eu. 05/17/2011
MoveOn.org is the citizens' platform which helped Barack Obama win the primaries elections in 2008, and already has five million members. Through an online strategy, has managed to mobilize a large number of American in the political struggle to put progressive candidates in theCongress and the White House.
In 2008, MoveOn.org and Fenton, a specialized in election campaigns company, collaborated with Obama's team to get the victory and, after that, launched the largest volunteers' mobilization to help the senator to be nominated by the Democratic Party and became U.S. president.
To maintain and increase the leader's popularity and deal with the attacks he could receive, the two organizations designed a strategic communications campaign based on mobilizing the base of MoveOn.org (through internal communication), solid relationships with media (through meetings with key journalists), generating news from advertising, and quick response to counteract possible attacks and update the campaign's content. As Barack Obama said, "real change does not come from the top down but from bottom up".
Felipe Benítez is the Account Director for Latin America in Fenton, the company which helped MoveOn.org to be successful, and will share in the 16th EAPC Summit in his paper "The future of internet: trends, tools and new players in political communication" his experience and knowledge in this field.
If you want to listen to him and other political communication internationally recognized experts, register now the EAPC2011.
